Have you seen the latest Cadbury's ad - it's quick and snappy under 30 sec commercial...no actors...just a voiceover reminding you that it is the start of the month and time for some celebration (in this case by eating Cadbury's chocolates :))? If you haven't I have a sense that you will not have to wait till next 1st to see it...
The USP of this ad is not about the actors, or the visual story that Cadbury excels in, it is in its ability to capture a universal principle in such a simple manner (and this commercial has been running since 12AM last night - I know I was up then :)) - as soon as we see our salary in the bank account (the messages from the bank regarding your bank balance are never more welcome!), it is literally a time to celebrate...and if the month starts around the weekend then it is an absolute party...
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